What they Said


Phillipe Raffray,  MD of L'Oreal South Africa "Great!! Extremely empowering/enabling"

Clive Pillay, Ombudsman for Banking Services "Great, thanks so much.  Wish I had done training earlier!"

Ingrid Kast, CEO for  DAV Professional Placement Group "Excellent.  Better understanding of why the media works the way that they do. Equips us to handle media and our messages - internally and externally"

Mike Krogh, General Manager of SBV Services Pty Ltd "The entire programme was extremely beneficial! Each aspect- from defining the needs of the journalist to maximising the interview- has a substantial and meaningful impact on my everyday work. An absolute invaluable foundation course for all business communicators!

Guy Kilfoil, Media Manager for Daimler Chrysler "All professionals in the communications field can benefit vastly from the workshop as it presents practical real life situation on dealing with media"

Lesedi Dibakoane, STATS SA "It was an excellent workshop and I learned a lot.  The skills that I acquired will be used not only in interviews, but also when dealing with the general stakeholders"

Harry Thema, STATS SA "Excellent course- very interactive, stimulating and highly informative. Well done."

Tony Dixon, Executive Director at the Institute of Directors (IOD) "The course was empowering. The fact that it is practical and interactive as well as theoretical makes it a very well rounded and balanced course."

Bonisiwe Makhene, Dept. of Justice "The course was an eye-opener and should be recommended for all Government communication practitioners."

Zwelihle Memela, Communications Officer at the Commission for the Restitution of Land Rights. "Extremely valuable. I enjoyed the transactional analysis as it gives background to the approach of the interviewer."

Nozipho Sithole, General Manager: Ports and Corporate Affairs. Transnet "Very Good. I will definitely recommend this course to my colleagues"

Sean O' Hare, Technology Architect at SUN Microsystems "Malcolm Russell is clear and concise, and a genius of Communication. Within one day my understanding of the broader strokes of the Media and the psychology there of has been enhanced."

Michelle Garforth, Presenter on SABC2 Morning Live breakfast show. "A delightful adventure where I was taken outside my comfort zone."

Desmond Gird, Manager of Product trading at Sasol. "I think it was a great course and I found it to be extremely valualble. Both the theory and the practical has prepared me well for interviews."

Gugu Moloi, CEO of Umgeni Water."Of great value. Would like to go to the next level (advanced course). An interesting, challenging and fun-filled day."

Bruce Thorenson, Safcor Panalpina Marketing and Sales Director. "A great experience! I like the interactive nature. I learned a lot. Professional!

P du Preez, Group Five, Executive Director HR "This is one of the best courses and it has opened my mind to my environment"

Adolph Masckoameng, Telkom. "Great, gives me greater confidence to engage with the media"

Ismail Mamoojee, Ernst & Young Partner "Excellent! I now have no hesitation in accepting journalists invitations to be interviewed. Especially on TV!"

Mario Fazekas, Ernst & Young Relationship Manager. "Thank you for a very professional course! Just a pity I didn't have the opportunity to attend years ago."

Elsabe´ Augaustides, SA Police Area Head: Communications "I have gained a lot of confidence in handling difficult questions in front of a camera"

Mike Nash, SAPPI Regional Process Manager "The presenters experience carries the course through. The course is very relevant, interactive and extremely exciting."

CSIR, Tlhogi Mokhema Marketing and Communications.



Persuasive Power and Presence was a life-changing course. Over the six weeks I experienced a metamorphosis from my natural ‘people pleasing’ behaviour to actions and responses in which I was able to be assertive and firm without feeling that I was failing myself or others.

This has been a great confidence booster and has allowed me to say ‘no’, venture more opinions, negotiate more effectively and be more true to myself as well as to colleagues, family and friends.

It was fascinating to understand how and why people act and react the way they do and I find I am applying this knowledge to varying situations at work and at home. With great success!

Charlotte Lavine, who developed and runs the course, is exceptional. Her knowledge, life experience, intuition, warmth, care and wicked sense of humour shine through – making Persuasive Power and Presence a truly distinctive and memorable course.    
Ann Farndell (Previously Business manager, Communications and Publishing, Sappi and now with Werksman’s Attorneys)


"Both Charlotte and Malcolm are very professional; they know what they are talking about and are living examples of good presentation skills. Their feedback was constructive and I learnt a great deal today"
Esme Graham, T-Systems SAP Consultant

"This program is fabulously put together and presented by people who know and love what they are doing. A lot of experiential learning. I wish I could remain a student here for a year or more. The environment is safe, intimate and conducive to learning."
Jacqueline Sekgothe, Department of Health

"It was a very informative course. I've leant a lot and hope to be able to put into practice what I have leant. This course has boosted my confidence tremendously."
Bridget Sekgote, Department of Land Affairs

"The course content was excellent. I would recommend it to anyone"
Ethne Delport, First Rand Bank HR consultant

"Very personalized attention. Great practical advice. Was challenging but enjoyable at the same time. Teaches you to think on your feet."Yvette Thompson, Pharma Natura Marketing Manager


"What an eye opener. I am capable of negotiating in situations I never thought possible. I learned how to negotiate win-win outcomes instead of win-loose outcomes as I was used t."
Ella-Marie Lotter, Safcor Panalpina Channel Manager.

"This was the best programme. I wish I could have been introduced to it earlier in my career as I would be far ahead of where I am now in my career as a forwarding controller."
Grace Mamnzi, Forwarding controller

"This was great and more than I wanted. I'm learning much more here and have confidence. I would recommend this to all."Rudy Groenewald